Design & identity

Bernard, 7 July 2012 · # ·

An important step taken this week.

We had a name but knew we needed a strong visual identity for the project. Pinterest made it easy to put together a mood board from which our designer Kasia developed these striking figures of a soldier and nurse against the geographic outline of Mosman.

We want to reach as wide an audience as possible, so recruitment posters of the era seemed an appropriate starting point.